A clearer message in three questions

A clear message helps people understand who you help, what you do, and why it matters. Start with three questions before trying to find a clever tagline.1. Who is this for?Name the people most likely to benefit from your offer. “Everyone” is hard to write for. Think...

Stop starting your content from scratch

One customer question can become five useful posts. Start with something people already ask you, then look at it from a few different angles. Start with a real question Look through recent conversations, emails, or notes. Choose a question you can answer clearly. For...